Razorfish
SVP / ECD Creative Innovation Lead, July 2022 – Present
Creative lead of the Innovation Center of Excellence. I am responsible for conceptualizing and implementing innovative marketing campaigns and experiences using Generative AI and emerging technologies. In this role, I define the company's creative point of view on AI and creativity, integrate LLMs and AI into the creative workflow, and create marketing content that showcases our unique approach to creativity and AI. I also play a key role in winning new business pitches and growing our presence in the AI space, while overseeing AI usage in marketing and advertising projects for clients.
I will work closely with Executive Leadership to help shape the future of digital marketing through AI and emerging technologies, and ensure that Razorfish is the leader in shaping the future of digital experiences that make a lasting impact on the industry.
VP Snr. Group Creative Director, Jan 2020 – July 2022
Creative lead of several tracks of business for Samsung US and global -- Web3 / NFT / Discord / and Metaverse campaigns. Content development, integration, planning, and production, across .com, social, and emerging channels.
Group Creative Director, March 2017 – Jan 2020
Continuing to build culture, create and manage high performing teams, and develop new relationships with our legacy Razorfish friends.
Clients: Comcast, MGM, Samsung, Netflix, Paramount, TNT, MasterCard, AMC, AXE, Vaseline, Noxema, The United Nations, Ad Council
SapientNitro
Creative Director, December 2013 – March 2017
Motivate, inspire, and lead teams of writers, art directors, producers, strategists, and technologists to greatness, while winning awards and keeping clients happy. Built and lead SapientNitro NY's first Content-Marketing and Advertising practice. Designed the restructure of our 65-person creative department around service offering-based groups. Developed rapid prototype system for Verizon. Reduced the effort for MLP design and development by more than 50%. Developed standards, processes, and best practices responsive design and VR. Partnered with sister agency Campfire to create pitches and great client work for genre-based film and television.
Clients: Verizon, Coach, AMC, Chrysler, NYLife, MasterCard, Fitch Ratings, CVS, Anheuser-Busch, Ralph Lauren, American Eagle, Anne Taylor, Bed Bath and Beyond, Coty, Lycra, Citi Bank
Dratsum
Director / Owner, 2003 – 2015
Dratsum was my pet agency with a focus on irreverent experiences, advertising, email marketing, and content, almost exclusively for Adult Swim. Collaborated directly with Williams Street creative and marketing teams to produce series premiere campaigns targeting the 18-35 year old market.
Adult Swim Premiere Campaigns: Loiter Squad, Aqua Teen, Robot Chicken, Children’s Hospital, NTSF:SD:SUV::, The Venture Bros., Black Dynamite, Eagleheart, Black Jesus, The Jack and Triumph Show, China Il, Newsreaders, The Greatest Event in Television History, The Heart She Holler, Mike Tyson Mysteries, Metalocalypse and SuperJail.
Cartoon Network Campaigns: Adventure Time, Ben 10, and Foster's Home for Imaginary Friends.