Can a campaign make you feel like you’re somewhere else?
MGM was launching it’s online gambling app in Jersey. But there was one problem: Their competitors beat them to it. So we didn’t just bring an app to New Jersey. With the help of ASMR, we we brought a city.
We launched a 360 campaign to bring MGM’s real-money gambling apps — playMGM Poker and playMGM Casino — to New Jersey.