Creative

Curriculum Vitae

Creative

Curriculum Vitae

Samsung 837X

A new type of brand experience at the edge of technology and culture. For CES 2022, we launched the biggest branded metaverse experience in the history of Decentraland, activating the brand's pillars through interactive games, NFT rewards, and unexpected worlds of adventure.

Samsung 837X Launch Case

Phase 2 with Discord

Our idea was to deliver a fresh take on Samsung 837, fusing in new technology and a path for greater audience inclusion, all through a first-of-its-kind, Web3 powered, metaverse experience. We created 837X, based in Decentraland, to gamify the core pillars of the brand: sustainability, connectivity, and customization. The resulting experience intersected the latest technology with art and Korean culture.

All Samsung 837X MasterCard Web3 Artist Accelerator Play MGM Save The Food Little by Little The Killing: Here Comes the Rain Again. Axe Dri-Fit Adult Swim Télétoon Every Thread Matters Coach.com Ck2 Launch Adventure Time: Jake vs. Me-Mow Starters

Samsung 837X MasterCard Web3 Artist Accelerator Play MGM Save The Food Little by Little The Killing: Here Comes the Rain Again. Axe Dri-Fit Adult Swim Télétoon Every Thread Matters Coach.com Ck2 Launch Adventure Time: Jake vs. Me-Mow Starters